Exhibitmuseums, libraries, archives, collectionsOtherplanningUsing archives and collections

Should a company display its assets?

I asked my husband what his employer’s company does about its history. ‘It’s all in an archive, it’s not on display’. I asked why not, and he said that the company was very forward facing and had designed all its branches and head office to all look identically modern, with the same branding, the same carpets, curtains, paint – even the prints had all been selected to be identical across the nation, so that when customers walked into any branch they felt recognition; it was the same as the one they usually used.
I know that when I walk into one of the branches I feel recognition. I recognise that I could be in any part of the country – it’s faceless; it’s soulless; it’s a cultural and historical desert – and for me, somebody with a historical background, that’s a shame. By being identical they are without identity, which is a pity as that company has traded since 1840s – that’s 175 years of people, products, innovation, change, which is all hidden under the bland face of modernity.
I know I’d perceive that company as more interesting, more engaging, more trustworthy, if I could see its origins, see the work that’s gone into it, see how politics and world events have changed its aims and outlook, or even just see a painting or lithograph of some of the leaders who’ve gone before. But that’s not modern. Modern seems to be about forgetting history, smoothing over everything into one-size-fits-all blandness. I don’t know that this helps anybody, companies least of all.
By displaying the origins of a company, the company is saying that it has a history to be proud of. It boasts longevity and staying power. It shows that it can weather storms, that its leadership has worked well for decades – centuries possibly – and that it will go on working. Thoughtfully chosen items bring a little of this history to customers and clients and show the human, unidentical side of a business and this is what those customers and clients respond to – for we are all human and we are not identical.