Heritage for the new year
This time of year is often a time of reflection, evaluation and of planning. What went right? What went wrong? What could be improved on? How can you improve client perception of your company’s trustworthiness, survival skills and friendliness? With a heritage strategy….of course! If your company is older, more venerable, has been around the block a few times and has gained wisdom, knowledge and status, tell your clients. Don’t just add something like ‘since 1820’ on the website – show your clients. Other, newer companies can’t do this, making you one step ahead – don’t waste the opportunity to show your achievements.
Use technology to leverage your company heritage
Put a page on your website with the interesting bits of your company’s history. Show how you’ve managed change, wars, times, people, difficulties. Show how the company has grown in status; has merged; has bought into or created new technologies; how you’ve diversified or reined in to better serve customer needs. Show how you’re supporting diversity or gender issues in the workplace by putting up the changing faces of your staff, particularly if you’re taking on new staff – find all the old staff photos and create a ‘staff through time’ wall. Use technology to show how the technologies developed by your company have always been ahead of the competition.
Use your archives on the office walls
Find old photos or prints which tell a story and have them framed in a timeline sequence. Choose photos of staff, of leaders, of the building, of work done. If you’re a manufacturer, use old blueprints or designs to show how things have changed in your industry. If you’re office based, what about a series of old blank contracts, indentures, maps, plans? Really use your archives to generate thoughts and inspiration.
Use your office spaces to show company heritage
Invest in a proper display case and show off pieces of company history – label them to tell the story you want clients to hear. One case not enough – you have more history, more space and more objects? Have a company history room with text panels and changing displays. Displays can show anything – how you did it in the past, how you’re going to do it in the future; both together. Just landed a great contract? Put a display together about all the great contracts you’ve landed and how this one is going to move your company forwards. Received another award? Put them all out on display for a few weeks. Manufacturing a new range? Put it out there; put the older ones out there; juxtapose them. Explain why newer is better.
Making your archives work for you justifies their existence, shows off your company heritage and makes your company look well-informed and interesting. Displays, websites and walls all offer information, a powerful tool which you can turn to your company’s advantage to keep you one step ahead.