Companies going through a period of change – perhaps new leadership, redundancies, reshuffling, mergers or buyouts – might find that a historical exhibition of the company’s collections and archives can help to effect good change management for its staff and clients.
Change is inevitable in any dynamic, forward-facing organisation but it can lead to low staff morale and unfavourable customer opinions. It is therefore beneficial to be able to show that change is positive and leads to better things.
Any company that has a good, varied collection of items can display them. A change display can be used in three ways – firstly as a cost effective way of showing how historical challenges within the company were overcome, secondly to show the longevity of the company and its strategies for implementing, accepting and embracing change and thirdly to show the company the natural progression from the past to the future.
A cost-effective way of showing that change is positive is to use the company’s own archives and collections to let the past inform the future. By seeing what’s been done, similar mistakes need not be made. Equally, as times change, it could be the case that something that did not work a while ago could be revisited and would work well now. Previous changes can be looked at in the light of the benefits that arose – and some companies might be brave enough to showcase their mistakes and say ‘here’s what we learned from that’. By showing what worked well, companies can show their improvements.
Often, merely having a historical exhibition – particularly if the company is impressively old – brings about a feeling of trust, of calm, of the link between longevity and wisdom, of safety in the knowledge that change has occurred before and will occur again, and that it will all be OK. A good set of photos, documents, machines or products can make a snappy statement about change and our ingrained worry about new. Exhibitions can be used to get people over the concept that ‘we’ve always done it like that’, as they prove that actually, it was done this way before that, and another way before that.
Exhibitions can also be used to show the change that’s about to happen. For instance, a new CEO could have an exhibition of portraits of previous CEOs shown alongside their aims and achievements with the new CEO’s portait, a personal introduction and an outline of future aims and goals. A manufacturing or production company could show previous techniques and use the exhibition to introduce new techniques and innovations and explain the reasons for the change.
Successful companies will cost-effectively use their historical archives and collections as change management; they are a powerful tool and should be seen as such.