New Year, New Strategy? Use the old to show off the new!

Posted Posted in Using archives and collections

New Year, New Strategy? Use the old to show off the new!

So 2017 is here – (a shock, I know – each year seems to move ever more swiftly the older I get). So how can we use this year in new ways? What new strategy can we adopt to show that we’re moving with the times? Ironically, to show new things, old things can often be the answer.

Look to the past
The past is the informer of the present and the future. We can look to it in myriad ways to find out what we did well and what we did badly. We can look at how we’ve changed, progressed, learned, adapted. We can see if we are reactive or proactive. We can see how we’ve dealt with challenges, from minor to major, and what effect those changes had – was it positive or negative? We can, if we look closely enough at a long company history, see the different ways that different company directors work – their differing leadership styles are written in the company’s footprint.

But why look?
Knowing what’s gone on is such a useful way of knowing how to proceed. You can evaluate a plan better if it’s been done before and failed because you can find out why it failed. You can try a plan again even if it failed last time if you know that other parameters – customer needs, changes in spending, technology – have changed too. If it’s not been done before, you know that you are the pioneer and can move in any direction you choose and this is empowering.

Where can we look?
Your company records, archives and collections are fabulous tools for evaluating your company’s future. They can tell you all of the above. Your company history can give you the confidence to lead in new and challenging directions. Perhaps this means that through your company’s past you can see the future? Maybe that’s a bit whimsical, but a new year with new hope and new ideas…anything is possible! Look to the past to think of the future and a Happy New Year to you all.

Using company archives to aid change management

Posted Posted in museums, libraries, archives, collections, Opinion, planning, Using archives and collections

Companies going through a period of change – perhaps new leadership, redundancies, reshuffling, mergers or buyouts – might find that a historical exhibition of the company’s collections and archives can help to effect good change management for its staff and clients.

 

Change is inevitable in any dynamic, forward-facing organisation but it can lead to low staff morale and unfavourable customer opinions. It is therefore beneficial to be able to show that change is positive and leads to better things.

 

Any company that has a good, varied collection of items can display them. A change display can be used in three ways – firstly as a cost effective way of showing how historical challenges within the company were overcome, secondly to show the longevity of the company and its strategies for implementing, accepting and embracing change and thirdly to show the company the natural progression from the past to the future.

 

A cost-effective way of showing that change is positive is to use the company’s own archives and collections to let the past inform the future. By seeing what’s been done, similar mistakes need not be made. Equally, as times change, it could be the case that something that did not work a while ago could be revisited and would work well now. Previous changes can be looked at in the light of the benefits that arose – and some companies might be brave enough to showcase their mistakes and say ‘here’s what we learned from that’. By showing what worked well, companies can show their improvements.

 

Often, merely having a historical exhibition – particularly if the company is impressively old – brings about a feeling of trust, of calm, of the link between longevity and wisdom, of safety in the knowledge that change has occurred before and will occur again, and that it will all be OK. A good set of photos, documents, machines or products can make a snappy statement about change and our ingrained worry about new. Exhibitions can be used to get people over the concept that ‘we’ve always done it like that’, as they prove that actually, it was done this way before that, and another way before that.

 

Exhibitions can also be used to show the change that’s about to happen. For instance, a new CEO could have an exhibition of portraits of previous CEOs shown alongside their aims and achievements with the new CEO’s portait, a personal introduction and an outline of future aims and goals. A manufacturing or production company could show previous techniques and use the exhibition to introduce new techniques and innovations and explain the reasons for the change.

 

Successful companies will cost-effectively use their historical archives and collections as change management; they are a powerful tool and should be seen as such.