New Year, New Strategy? Use the old to show off the new!
So 2017 is here – (a shock, I know – each year seems to move ever more swiftly the older I get). So how can we use this year in new ways? What new strategy can we adopt to show that we’re moving with the times? Ironically, to show new things, old things can often be the answer.
Look to the past
The past is the informer of the present and the future. We can look to it in myriad ways to find out what we did well and what we did badly. We can look at how we’ve changed, progressed, learned, adapted. We can see if we are reactive or proactive. We can see how we’ve dealt with challenges, from minor to major, and what effect those changes had – was it positive or negative? We can, if we look closely enough at a long company history, see the different ways that different company directors work – their differing leadership styles are written in the company’s footprint.
But why look?
Knowing what’s gone on is such a useful way of knowing how to proceed. You can evaluate a plan better if it’s been done before and failed because you can find out why it failed. You can try a plan again even if it failed last time if you know that other parameters – customer needs, changes in spending, technology – have changed too. If it’s not been done before, you know that you are the pioneer and can move in any direction you choose and this is empowering.
Where can we look?
Your company records, archives and collections are fabulous tools for evaluating your company’s future. They can tell you all of the above. Your company history can give you the confidence to lead in new and challenging directions. Perhaps this means that through your company’s past you can see the future? Maybe that’s a bit whimsical, but a new year with new hope and new ideas…anything is possible! Look to the past to think of the future and a Happy New Year to you all.